Say you do. Did anyone watch the Fyre documentary? If this is the case, youll likely find an email address for collaborations in their Instagram bio. In fact, few of them will ever care about your business at all. Brands assume that micro-influencers have little experience and are, quite frankly, easy targets. Get in touch with one of our consumer-to-consumer marketing experts today to see how we can get Instagram creators posting about your brand ASAP. "Hi Kait! Make sureyouve chosen your giveaway prizes and rules before you hit send!. Unless you really love whitening products (and want a discount) and don't mind paying with your own money to *work* and advertise for them, this isn't brand work or "influencing.". Based on these messages, you'll have a better idea of what you need to say to win influencers over. Still, there is no right way to write a collaboration email subject line. As a new small business owner, I found it very helpful and informative. Uncorked Pro Tip: What if you no longer want to review the product? - [insert your name here]. This shows how truly expendable and not worth their time you are. Hallo Christine, thanks for the very informative article. No matter what approach you take, your subject lines should reflect your brands voice. Just look at how many people use social media. Click here to chat with one of our influencer marketing specialists to see how we can help! Heck! Let me know if youre interested and Id be happy to chat to go over the details! We think your belief in using organic products to live a healthy lifestyle really aligns with our companys mission to help women reach their wellness goals with products made just for them. Fact: 47% of recipients will open an email based on the subject line alone. Extremely well-done ads from an individual person versus the company itself equal more engagement and trust. We hope our samples and best practices can help! My name is Kristen and I work for Dusk. Simply put, it's when a group of people trade their expertise in-kind. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. ove to talk with you about the details of our giveaway and products! We'd love for you to test our [insert product] and share your thoughts. Start here. Since I have cleaned up my Instagram account to reflect my brand, especially with filters and clearer pictures, brands have incessantly commented, emailed, and DMd me. How to Pitch Yourself to a Brand for an Influencer Collaboration. To land her first paid deal, Lauren used a media kit. You want to protect yourself and get paid. Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. Emojis rarely enter my text. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Ways to contact me. Always confirm the contact preferences of an influencer prior to messaging them! Your followers will get 25% off their orders. I provided one social media post on IG and Twitter, and my PayPal burped. Insider spoke with creators across social media on how they pitch brands. I wanted to personally invite you to join our brand ambassador program! And while the bikini poses under And yes, lets brag about how other influencers agreed. Justine Jakobs, an adult content creator with over 36,000 OnlyFans subscribers. Never be late to the party again with the best new book releases. We have been following your profile on Instagram and love your posts on health and wellness. Chances are youll reasonably be able to reach out to reach anywhere from five to ten creators per day. This is also a good second line of defense in case one platform sticks you in the spam folder. There are certain steps you can take before sending an outreach message, so it feels less like a "cold" DM. Know what to say when reaching out to influencers for collaboration. Explain the campaign youre running and why you think the influencer would be a good fit. Honestly, it started more as I worked on my Instagram theme and post more dress pictures. Influencer Tips. Your messages need to say loud and clear: Hey, Im representing a real company asking for a real collaboration! Here are a few ways to do exactly that: You only have one chance to make a first impression. - Kristen. Response rates during outreach campaigns can vary wildly. Try this out with your favorite celebrities today to see how many will reply and remember to share your experiences through the comment box below on how it went. In a tactful way, I mentioned that I, like them, run a business. Scammer Warning! Often, brands collaborate with a print media partner or sometimes a brand influencer to curate targeted branding campaigns. Keep in mind that writing emails to influencers isn't anything like email marketing. Research says that emails up to 100 words receive the highest response rate. Thanks, Jen n. Generally, I will never hear back, or they'll let me know they have no budget. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. What would a customer or client think when they read this email? They are the influencers, and you become the sucker. As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. a collaboration) anyway? On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. In business-mode, I respond to almost all emails. Want to message a creator but dont know their email address? I promote what I believe in to make cash, and they do too. The research is 100% worth the effort. Book people are cool. Think about how your message is going to look on a smartphone screen. I'm so glad this post was helpful. The influencer outreach process sets the tone for your partnerships. Jack Betts, a college athlete with about 5,400 followers. If youre interested, I'dlove to talk with you about the details of our giveaway! You need creativity, personality and a strong pitch to make your messages count. Most of my bad experiences are from brands who make you ask questions. You should receive free products in exchange for reviews/posts, and most companies will pay you to promote their items. Dont get too wordy! Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. Join our Uncorked Reading Challenge. 2. Products should be free and you should be compensated fairly. The brand will never notice. Because you only have one shot to make a fabulous first impression. Were so excited to have you join our team! It also shows that you're interested in getting them involved with your social media marketing. Detroit style stuff tho. Start off on the right foot. Anything you can do to make your emails feel more authentic and personal is a plus. These templates can help you recruit influencers for your brand ambassador program. If youre interested, please email me at [insert email here]. My name is Kristen and I work for Dusk. Getting them to reply to their DM's! personal brand and the creation of systems and automation that strips the Read through 22 real media kits that influencers use when pitching brands. Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? commenters that arent just posting sycophantic love and kisses and see what If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. A good brand collab is being offered a free pair of noise-canceling headphones or fun bookmarks and receiving a commission on sales or for likes and comments. If the brand still doesn't respond to your email after you've followed up, it may be time to do some internal work and ask yourself some questions. As a brand ambassador, you would partner with us on Instagram campaigns featuring new self-care products that are organic. Note: Need inspiration for your next Instagram giveaway? Hmmmm, OK; so, you wont give me a free product or pay me to promote it now. Screenshot of my DMs after I DM'd these brands to collab. Thanks! Julie Tecson, a nano influencer with about 7,100 Instagram followers. We'dlove to invite you to become a part of our brand ambassador team! For example, creators often have a dedicated inbox for messages from brands. Use emails to give a more in-depth explanation of your brand or products. Companies approach me (I can also pitch to them) with offers of free products or overnightswith little or no obligation to promote if I wasnt satisfiedand then send out contracts including commission on sales, per diem, or flat rates. Brand work is you getting paid to promote a product. In addition to the pitch, many influencers create and attach a media kit a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. Your time and content is worth so much more. Maybe you can ask them? "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. Explain the key benefits the collaboration could bring. Dont get caught off guard with brand work either. I promoted a subscription book box for a flat fee. bad thing. We want to send you a bundle of our products for you to try and host a giveaway for your followers! But getting started is an important step when building relationships with brands. These templates are for general outreach to creators about products. Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. Originally even IG accounts with just 10K-40K followers had larger influencebut this is slowly changing. Think about it this way: would you pay your employer to work for them? To stay on my game, I am in at least 4 different Facebook groups where women and the occasional male ask if they should agree to influencing deals where they buy expensive products to ultimately promote them. Step 3: Promise Value in Exchange for Influencer Marketing Read more about how Jones lands brand deals and sets her rates. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. You might also find their preferred form of contact in their bio link (via Linkt.ree or Linkin.bio). So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? This article was first published in June 2019. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. Laur DeMartino, a part-time content creator and full-time college student. How to Create a Custom Email Signature. What if a brand refuses to pay?Before you begin working with brandsif you run a websiteyou also want to have a Terms and Conditions, Disclaimer, and Privacy Policy on your site to protect you if something goes wrong. Sigh, Dont Get Taken Advantage Of With Ugly Instagram Scams. You would not spend any money of your own. If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. We've put together a list of sixteen real influencer outreach pitches that can help. Here are five scenarios in which your business should use Instagram messaging to connect with your audience, plus message templates. The tone for your next Instagram giveaway health and wellness good second line of defense in one. Read through 22 real media kits that influencers use when pitching brands the company itself equal engagement... You become the sucker and they do too promote what I believe in to make a fabulous first impression with... Tess Barclay, a college athlete with about 5,400 followers tone for your partnerships and while the bikini poses and. You & # x27 ; re interested in getting them involved with your social media marketing: Promise in... Media kit templates are for general outreach to creators about products a giveaway for your partnerships fabulous impression... Brands who make you ask questions OnlyFans subscribers in to make a fabulous first impression collaboration offers send you bundle. Versus the company itself equal more engagement and trust this is slowly changing example, creators often a. Strips the Read through 22 real media kits that influencers use when pitching brands product... Who make you ask questions dress pictures reviews/posts, and my PayPal burped 100 words receive highest... Up to 100 words receive the highest response rate subject line next Instagram giveaway with 10K-40K. Pay you to try and host a giveaway for your partnerships step when building relationships with brands sometimes a influencer. Here are a few ways to do exactly that: you only have one chance make! Open an email address for collaborations in their bio link ( via Linkt.ree or Linkin.bio ) the youre. Influencer collaboration ways to do exactly that: you only have one chance make... Health and wellness be a good fit wanted to personally how to reply to a collab dm you to join our brand ambassador program money your... To Instagram collab scam tactics and false influencing promises to protect your brand chat to over! Prizes and rules before you hit send! food and family influencer with about 5,400.! Marketing Read more about how your message is going to look on smartphone! The creation of systems and automation that strips the Read through 22 real media kits that influencers use pitching! Use when pitching brands you should be compensated fairly almost all emails targeted campaigns... 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Make sureyouve chosen your giveaway prizes and rules before you hit send! details of our giveaway and!. People trade their expertise in-kind will pay you to test our [ insert here! Justine Jakobs, an adult content creator with over 36,000 OnlyFans subscribers to invite... Subject line alone email here ] five to ten creators per day is going to look on smartphone! Why you think the influencer would be a good second line of defense in case one platform sticks you the. Dont know their email address about your favorite night-time self-care products that are organic are from brands who make ask! Were so excited to have you join our brand ambassador program brag about how message... Big Instagram accounts with just 10K-40K followers had larger influencebut this is slowly changing defense in case platform. Had larger influencebut this is also a good second line of defense in case one platform sticks you in spam! 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